Clement Mathieu
DIGITAL CREATOR & STRATEGIST
Communication • Design • Vidéo • Psychologie
Marketing & Communication Strategy
Social Media & Content Creation
Visual Innovation
Webdesign & Sites Internet
The Mountain Man Syndrome 🏔️
“As a true Grenoble native, skiing and the mountains aren’t just hobbies, they’re in my DNA. Whether I’m on the slopes or out running, I need those moments of adrenaline and pushing myself to the limit to recharge my creative batteries.”
My life is a CapCut montage 🎬
“It’s a professional habit: when I’m travelling or experiencing a pleasant moment, my brain is already selecting the background music, setting the transitions and imagining the colour grading. I don’t just capture memories, I create scenes.”
The Urban Explorer 🏛️
“I often walk around with my nose in the air. As an architecture enthusiast (my civil engineering side coming out), I can get stuck in front of the symmetry of a façade or a design detail that no one else has noticed. That’s where I draw inspiration for my graphic designs.”
Brain Hacker (in training) 🧠
“I am fascinated by human psychology. I don’t just like watching adverts or viral content, I like understanding why they work. Analysing cognitive biases and behaviours is my favourite strategy game.”
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About
Clément Mathieu
“For me, marketing is a form of applied art. As a student at Grenoble École de Management, I see myself not only as a future manager, but also as a creative person capable of breathing life into a brand.
My passion? Transforming abstract ideas into powerful visual content. Whether through video editing, graphic design or storytelling, I always seek to provoke emotion in order to capture attention. My approach combines human psychology (understanding what makes an audience tick) with technical mastery of digital tools (Adobe Suite, AI, editing).
Currently on a mobility programme in Vienna to draw new cultural inspiration, I am looking to put my creativity at the service of a bold communications team.”
Experiences
Follow my experiences to better understand my journey.
Communications Manager – GEM UN (2024 – Present | GEM Association)
The Challenge: Transform the association’s institutional image into a young and attractive media brand.
My Actions:
– Conductor (Management): Management of the internal team, campaign planning (30-day countdown) and coordination with the events departments.
– Creator (Execution): Complete graphic design (posters, social media), video shooting and editing (CapCut/Premiere) and event storytelling.
Result: Structured, visual communication and an engaged audience.
Communications Member – AvantGarde GEM (2025 – Present | GEM Association)
The Challenge: Promote fashion culture within a business school through a sophisticated and creative brand image.
My Actions:
– Graphic Design: Creation of visuals that are not only informative, but also aspirational (aesthetic). Use of current graphic trends to align with the avant-garde image.
– Writing & Strategy: Participation in the editorial line of the association’s media. Writing content that combines trend analysis and cultural news.
Result: Visual communication aligned with fashion industry standards.
Founder – Digital creative agency (2023–2024 | Freelance)
360° entrepreneurship. I created and managed my own company to support the digital transformation of emerging brands and freelancers.
Business Development & Sales: Defining the offer, active prospecting (cold calling/emailing), conducting client meetings and closing contracts.
Project Management & Administration: Independent management of activities (quotes, invoicing, customer relations), taking briefs and meeting delivery deadlines.
Creative Production: Operational design of deliverables (visual identities, social media strategies, websites) to support client growth.
International Delegate – COMPIMUN (November 2025 | Madrid)
The Experience (Linguistic Duality):
– Public Speaking (in French): Committee sessions and official debates were held in French. I developed my ability to structure complex arguments, improvise formal speeches, and defend a political position in front of a contradictory assembly (Rhetoric & Persuasion).
– International Networking (in English): Outside the chamber (breaks, informal negotiations, lobbying, social events), all exchanges were in English. I was able to navigate a multicultural environment and forge strategic alliances with international students.
My Actions:
– Drafting official resolutions and seeking consensus.
– Public speaking and stress management.
– Teamwork to form diplomatic coalitions.
Marketing Assistant – Dynamics Business Excellence (Internship May to July 2025 | Grenoble)
– B2B Immersion & CRM Tools: Familiarisation with the Microsoft ecosystem (Dynamics 365 CRM, Business Central, Insights Journey) for marketing process optimisation and customer follow-up.
– Editorial & Social Media Management: Management of the publication calendar and scheduling via Hootsuite, production of institutional content and coverage of business events.
– 360° Communication: Redesign of sales materials, facilitation of internal communication and strengthening of the company’s brand image.
Sales Advisor – Mango (July–August 2025 | Grenoble)
Key skill: Customer Centricity. Understanding customer needs, visual merchandising to optimise the shopping experience and sales techniques (cross-selling/up-selling).
Worker – BUT Civil Engineering – Internship (January–February 2024 | Tour du Pin)
Discovering the technical environment of a structural surveying company: analysis, observation, site organisation, compliance with standards and field logic.
Versatile Employee – Intermarché / Super U (July–August 2023 and 2024)
Organisation, prioritisation and operational efficiency.
Training courses
Bachelor’s Degree in Management / Grenoble School of Management Alpine Business School (2024 – Present | Grenoble)
Core Skills (L2 – 2nd Year) ‘At GEM (Alpine Business School), I am following an intensive course that combines the fundamentals of traditional management with the requirements of the digital economy. My course is based on three main pillars:’
📈 Management & Finance (Rigour)
– Financial Accounting: Mastery of financial statements, reading balance sheets and cash flow management. I understand the financial health of an organisation beyond marketing.
– Business Law: Legal framework of the company, contracts and legal liability.
🎯 Strategy & Development (Vision)
– Business Strategy: Competitive analysis, strategic diagnosis (SWOT/PESTEL) and long-term decision-making.
– Marketing & Communication: From fundamental marketing to advanced digital strategies (Acquisition, Retention, Brand Image).
🚀 Methodology & Projects (Action)
– Project Management: Management of complex projects, teamwork, meeting deadlines and budgets (Agile/Waterfall methods).
– Research & Analysis: Ability to collect data, source reliable information and produce structured analyses to support business recommendations.
WU International University Exchange – Vienna University of Economics and Business (January – March 2026 | Vienna, Austria)
1. Academic Excellence ‘I was selected to attend WU Vienna, ranked among the best economics universities in Europe. It was a unique opportunity to test my business vision against a different educational approach, heavily focused on German rigour and innovation.’
– Course Focus: In-depth modules in International Marketing and Business Strategy in an English-speaking environment.
2. Cultural Adaptability (Soft Skills) “Living and studying in Vienna is not just a line on a CV, it is a test of independence.
– Immersion: Quick adaptation to a new cultural and academic environment.
– Interculturality: Group work with students from all over the world, strengthening my ability to collaborate across language barriers.”
3. The Linguistic Challenge ‘Total immersion to consolidate my professional English (classes and everyday life) and practise my basic German in the field. This is where linguistic theory turns into real fluency.’
Factorial Sales & Negotiation Training (June 2025)
1. The Objective: Mastering the Art of Modern Sales ‘I completed this intensive training course offered by Factorial to round out my marketing profile. My goal? To understand the reality of the field. Knowing how to generate leads (Marketing) is useless if you don’t know how to convert them into customers (Sales).’
2. The Cold Calling Methodology ‘I learned how to break the ice and structure my sales approach:’
– Pitch Structure: Creating powerful sales scripts to capture attention in less than 30 seconds.
– The Gatekeeper: Techniques for overcoming obstacles and reaching key decision-makers.
– Sales Psychology: Active listening to identify real needs (pain points) and propose the right solution.
3. Negotiation & Closing ‘Beyond prospecting, I was trained in closing the sale:’
– Handling Objections: Knowing how to respond to ‘It’s too expensive’ or ‘I don’t have time’ not as refusals, but as steps towards agreement.
– Closing techniques: Lock in the customer’s commitment and secure the next step.
4. Result: Commercial Resilience ‘This training instilled in me an essential quality: resilience in the face of rejection and perseverance, assets that I now apply to the management of my projects.’
Technical Background
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BUT Civil Engineering (IUT1 Grenoble): Acquisition of scientific rigour, site management and structural analysis.
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BAC STI2D (Lycée Pierre Termier): Grade: Quite Good. Culture of technological innovation and problem solving.
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My Creative Arsenal
Discover how I transform your visions into powerful digital realities.
Graphic Design & Branding
– Tools: Canva Pro, Figma, Lightroom, Graphic charter creation.
– Business Utility: I don’t just make ‘pretty pictures’. I design consistent visual identities that reinforce brand credibility and ensure immediate recognition on social media.
Video Production & Editing
– Tools: Adobe Premiere Pro, CapCut Pro, Rhythmic editing.
– Business Utility: Video is the king of formats (Reels, TikTok, Ads). I produce dynamic content (snack content or long formats) capable of capturing attention in less than 3 seconds.
Web Design (No-Code)
– Tools: WordPress (Divi), Shopify, Wix, Google Sites.
– Business Utility: I am able to quickly deploy functional showcase or e-commerce websites. With Divi, I customise the user experience (UX) to maximise visitor conversion.
Acquisition Strategy
– Tools: SEO (search engine optimisation), SEA (basic concepts), email marketing (Mailchimp).
– Business value: A beautiful website is useless without visitors. I use these tools to generate qualified traffic and convert cold leads into customers through targeted newsletters.
Copywriting & Storytelling
– Skills: Persuasive writing, Scriptwriting, Editorial line.
– Business Value: Words sell. Whether it’s for an advert or a LinkedIn post, I write copy that speaks to the customer’s psychology, evokes emotion and encourages action.
CRM & Management Tools
– Tools: Microsoft Dynamics 365, Business Central, Microsoft Dynamics CRM.
– Business Utility: I am proficient in the tools used by large companies. I know how to manage a customer database, monitor a sales pipeline and analyse customer relationships in a structured manner.
Social Media Management
– Tools: Hootsuite, Editorial calendar management, Content strategy.
– Business value: I manage your online presence from A to Z. I plan, publish and interact with the community to create engagement and build long-term audience loyalty.
Data Analysis
– Tools: Google Analytics, Google Workspace, Excel.
– Business Utility: Marketing without figures is just intuition. I analyse KPIs (key performance indicators) to understand what works, optimise campaigns and guarantee return on investment (ROI).
Business Development
– Skills: Cold calling, canvassing, closing, negotiation.
– Business value: I am not afraid of the telephone. Trained in direct sales techniques, I know how to prospect, handle objections and close sales. I am a creative person who knows how to sell.
Artificial Intelligence (AI)
– Tools: Prompt Engineering, VEO3, AI image creation, automation.
– Business utility: I use AI as a productivity lever. I generate ideas, visuals and draft texts extremely quickly, which allows me to produce more, better and faster.
Technical Rigour & Engineering
– Tools: Revit, AutoCAD, SolidWorks, construction site logic.
– Business Utility: My background in civil engineering. I have structural analysis skills and organisational rigour that are rare among purely creative profiles. I manage my projects like construction sites: methodically.
Soft Skills & International
– Skills: English (B1 certified), public speaking (MUN), adaptability (Vienna), team spirit.
– Business relevance: My experience in MUN and my exchange programme in Austria demonstrate my ability to adapt to complex environments, communicate in English and work in multicultural teams.
LET’S MAKE AN IMPACT TOGETHER
I would be delighted to discuss your projects and see how we can collaborate. Please fill in the form below or contact me directly by email at ( clement.mathieu2@grenoble-em.com ). You can also reach us by telephone or follow us on LinkedIn to stay up to date with our latest news.
Join My Creative Adventure
Be part of collaborations that turn ideas into reality. Together, we can create projects that captivate and inspire. Join our creative journey today.